With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

By BILL HARRIS Special to The Lede   The new season of culinary competition series MASTERCHEF CANADA won’t be a piece of cake ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

In this Q&A with Free Live Sports Co-Founder Cathy Rasenberger and Amagi President Srinivasan KA, we discuss a new partnership that makes Amagi the exclusive monetization partner for Free Live Sports' ...

Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study ...

The series is produced by LatiNation Media, Executive Produced by Flavio Morales, Aura Quiroz, Andrés Palencia, and Bruno ...

The Blue Jays are leading the Yankees 4-1 in Game 4 of the ALDS. Toronto is looking to punch their ticket to the American League Championship Series with a win tonight.