With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.
CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.
As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...
The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...
New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...
With an explosion of creative technology like streaming digital video, AI-generated personalized commerce ads, and AI-driven campaign testing and measurement, the market is finally embracing creative ...
The series is produced by LatiNation Media, Executive Produced by Flavio Morales, Aura Quiroz, Andrés Palencia, and Bruno ...
The Blue Jays are leading the Yankees 4-1 in Game 4 of the ALDS. Toronto is looking to punch their ticket to the American League Championship Series with a win tonight.
Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is ...
Network 10’s streaming channels will be added to LG’s range of smart TVs this month, marking the first time that a local free ...
What if someone was to write, cast and direct a 44-minute fan film that combines the iconic humor of The Simpsons with the ...
Maclean's on MSNOpinion
Can AI Save Us From Misinformation?
Today, AI is upending how we access information, and chatbots like ChatGPT are quickly becoming a primary source of ...
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