F or more than 100 years, candy connoisseurs young and old have enjoyed the crispy, crunchy, peanut buttery taste of Butterfinger. Its familiar blue and yellow packaging and longtime association ...

At Butterfinger’s Franklin Park factory, freshly made fun-sized bars of the chocolate-coated candy whip around a conveyer belt at a rate of 922,000 bars per shift.

Crain's consumer products reporter Ally Marotti talks with host Amy Guth about how the latest experiment at Butterfinger’s Franklin Park factory as the brand tries to innovate.

Butterfinger was associated with the most positive passionate feelings, while Snickers was the most talked about candy brand. Surprisingly, sentiment for Brach's Candy Corn was mixed, with the 80-year ...