After using the same iconic recipe for nearly a century, Butterfinger made some changes in 2018. Here's what makes the candy bar's new formula different.

Butterfinger, which recently turned 100, is preparing to roll out a new flavor for the first time in more than a decade. It wasn’t easy.

Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

The candy man can A variety of candy, old and new, by the front counter sparked fond memories for essayist Jim Lauter at New Beginnings Cardtique on Route 25A in Northport. Credit: Jim Lauter ...

Crain's consumer products reporter Ally Marotti talks with host Amy Guth about how the latest experiment at Butterfinger’s Franklin Park factory as the brand tries to innovate.

Butterfinger was associated with the most positive passionate feelings, while Snickers was the most talked about candy brand. Surprisingly, sentiment for Brach's Candy Corn was mixed, with the 80-year ...