The truth is the wrong celebrity endorsements can do little but harm your brand as Bud Light using transgender Dylan Mulvaney ...

Aligning a celebrity to your target market increases aspiration for that product and often results in luxuries becoming necessities. Although on paper not a natural bedfellow, Mic ...

Are pro golfers "fratty?" Are transgender men an acceptable face for a Saudi golf tour? Asking for a disgraced former Anheuser-Busch executive. In the latest news out of the Dylan Mulvaney debacle -- ...