It’s yet another change in CEO Brian Niccol's turnaround plan.

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable "green aprons" as part of CEO Brian Niccol's broader plans to revive the slumping brand. Beginning May 12 ...

Starbucks is continuing to make changes under CEO Brian Niccol, but this time, it's about the employees. Beginning May 12, they are getting a fresh, new look. The dress code for stores in North ...

The change is part of CEO Brian Niccol’s effort to overhaul the coffee chain’s image with “simplified color options that allow our iconic green apron to shine,” the company’s website stated.

Starbucks is implementing a new dress code for workers across its North American stores next month, as the coffee giant aims to refresh its store image and boost business under CEO Brian Niccol.

The change, announced Monday, is part of CEO Brian Niccol’s effort to overhaul the coffee chain’s image with “simplified color options that allow our iconic green apron to shine ...

Starbucks employees and customers have slammed its new CEO CEO Brian Niccol and the coffee chain for the company's new dress code. Starbucks confirmed the new rules in a news release on April 14 ...