Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Restaurant Business10d
Here's everything Starbucks has done since it hired Brian Niccol
In August of last year, Starbucks stunned the restaurant universe by hiring Brian Niccol as its chairman and CEO. The hiring ...
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Hickory Daily Record2d
Starbucks is cutting 30% of its menu
Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...
30% of Starbucks menu to be cut, CEO says
Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...
Starbucks’s new CEO is making changes — here’s what customers and industry experts think of them
New Starbucks Chief Executive Brian Niccol recently announced that the company ... a winner,” Lehman told MarketWatch.
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
She’ll be based in Seattle and report to CEO Brian Niccol, who took the company ... which encodes the body’s protein building ...