PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Los Angeles brands do more than just outfit the city with California-chic looks. From the moment the wildfires began, L.A.'s ...

Deliciously buttery, lululemon's classic Align Shorts also come in the hue of the season. They're weightless and breathable, not to mention silky soft. They'll be your most reached-for shorts all the ...

Published quarterly, the Ad Age-Harris Poll rankings are sourced from The Harris Poll’s daily brand tracking tool, QuestBrand ...

Whether that’s a fleece jacket or a puffer vest, shedding layers—especially your heavy winter coat—feels so good. If you’re ...

Jessica Alba wore the Alo Yoga Accolade Quarter-Zip Pullover and Straight-Leg Sweatpant in athletic heather gray. The ...

Inditex Group, the fashion company that owns brands including Zara and Massimo Dutti, has seen sales grow 7.5 percent to ...

A yoga apparel brand is opening a new store at the Mall of America, its second Minnesota location. Alo Yoga, described as ...

Zella, Nordstrom’s in-house activewear brand, is known for great gear that won’t break the bank—and, for a limited time, a ...

The new 5,000-square-foot store, which sells activewear, yoga accessories and wellness products, will be easy to spot inside ...

Although many men and women share similar ideals regarding success and achievement, certain concepts of status tend to ...