"Genericisation" is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in ...

The Name of the Year for 2024, according to the American Name Society, is “Ozempic," as in “Ozempic face,” “oat-zempic” and ...

I used to be a brand name snob and wouldn't buy any "generic" brands when grocery shopping. But kids are expensive, and they ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

New drug approvals and a federal dementia care pilot program among the year's significant developments, according to the ...

Ninja has become the go-to brand for air fryers, and right now its own dual-drawer machines are reduced in its January sale.

Today, brand names such as Disney, Chanel, Ferrari, Gucci and Adidas are recognised globally. But the stories of the entrepreneurs who gave their names to their fledging businesses are often less well ...

After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...

FAT Brands (whose name stands for "Fresh, Authentic, Tasty") bought the Smokey Bones Bar & Fire Grill restaurant chain from an affiliate of Sun Capital Partners Inc. for $30 million in September 2023.

By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1.

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...