The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

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Struggling with overeating? A fitness coach shares five surprisingly weird but science-backed habits that help you eat less ...

The video also explains price anchoring, a strategy where seeing a pricey item first makes a less expensive item feel like a ...

What must it feel like to be a fish — to glide weightlessly through the sea, to draw breath from water, to be (if one is ...

In his latest column, Jonathan McCrea makes a case for why some AI cynicism is warranted, inlcuding recruitment challenges and cyberattacks.

Black Friday feels like a celebration of savings, but it is also a masterclass in behavioural and brain science.

Research by psychologists from Università Cattolica del Sacro Cuore discovered that simply having a man costumed as The Caped ...

Personalized algorithms may quietly sabotage how people learn, nudging them into narrow tunnels of information even when they ...

Learn about the challenges of wellbeing incentive programs and why many employers may reconsider their effectiveness.

A breakdown of key takeaways inspired by Katy Milkman's work on habit motivation and behavioural science for real lasting ...