Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 11 new member properties to its global portfolio between October 1 and December 31, 2024 ...

The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

In a series of sponsorship cuts, Billabong cut a slew of surfers from its team. And it looks like this could be the start of ...

More than 100,000 travelers are expected to arrive at Louis Armstrong New Orleans International Airport over the next two ...

John Ferdinand discussed the main contributors to counterfeiting and what can be done to fight the brand dilution and lost ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

However, if you asked most people to identify his logo, they would be hard-pressed, even for a brand like Asics that has been around for 75 years and counting. Surprisingly, the Japanese brand ...

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Authentic Brands Group has made another key hire. Just days after naming Matt Maddox president of the corporation, it has brought Zina Zegans on board to work on its lifestyle portfolio.

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Authentic Brands Group named Matt Maddox president to oversee the company's commercial team and lead global growth of its brands across new verticals and industries, the company announced Monday.