Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

Eddie Bauer has unveiled a new brand typeface, logo and strategy, which will roll out through fall 2024, brand owner Authentic Brands Group said by email. The 100-year-old outdoor apparel retailer ...

Not every brand should be descriptive. There are cases, the researchers found, where descriptive logos are the wrong way to go—namely, if consumers don’t like your product.