Primary colours projected the company's vibrant culture and diverse offerings, spanning search, advertising, software, and hardware. The logo's multi-coloured letters in differing ... and more ...

A leaked letter from Jaguar’s internal design ... Instead of creating a unique visual identity, the team alleges, the logo leans toward a generic aesthetic, failing to embody the exuberance ...

SolarWinds Corporation ("SolarWinds" or the "Company"), a leading provider of simple, powerful, secure observability and IT management software, today announced that it has entered into a definitive ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...

(Photo: Bob Joseph/WNBF News) According to IBM, the name change was made to mirror company president Thomas J. Watson Sr. "global ambitions." Watson got rid of the "ornate, rococo letters" of the old ...

A timeless logo should evolve slowly, ensuring strong brand recognition over time. Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made ...

Players from across the NFL detail the meaning and reasoning behind some of their personal tattoo collections.

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MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor has rebranded to ...

“After decades of delay, the FDA has finally followed the clear dictates of the law and banned a purely cosmetic color additive ... Frank Pallone Jr., D-N.J. Rep. Rosa DeLauro, D-Conn., ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

As discussed above, one of the main reactions to Walmart’s brand redesign were variations of disbelief about the company actually paying people to create the new logo. This is a prime example of ...