Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.

RIP, Freevee. Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the course of the next several weeks.

It is expected the Freevee brand will disappear by the end of the year. “We have built Prime Video into a first-stop entertainment destination where customers can personalize th