Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app.

Amazon is targeting retail rivals Shein, Temu and TikTok with a new deeply discounted storefront that sells a wide array of products for $20 or less.

Amazon Haul is Amazon's answer to Temu and Shein, offering ultra-cheap products that take a little longer to ship.

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