Houston Rockets guard Jalen Green debuted his signature logo with adidas on unreleased sneakers and the reactions are mixed.

While the vanilla version of NBA 2K25 includes a realistic Wilson ball, the Realistic Wilson Ball mod enhances the texture of ...

Over 11,000 fans are expected to stuff the Blake Arena stands across five days, with 50 schools from 17 states playing 33 games at Springfield College.

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

Quincy Olivari is averaging 17.2 points, 4.4 assists and 4.4 rebounds on 40.6% shooting from beyond the arc in 13 games with ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.

My No. 1 player in the class of 2014, Jahlil Okafor is an example of just how quickly the game and what NBA teams want from their big men ... when he played for the Compton Magic's 16U team at an ...

Should all be forgiven with Christian Dawkins, the man whose investigation got Rick Pitino fired, because he can deliver talented players to U of L?

Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown ...

The shoe company has focused on comfort over cool—”we’re just a different player.” ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.