Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads.

June 19 saw Alphabet’s annual shareholder meeting take place in Sunnyvale, California. With protestors on the streets outside and a number of progressive policies being tabled and ultimately voted ...

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed ...

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core ...

If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy ...

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. But perhaps even more ...

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...