Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of marketing as seen at David Lloyd Clubs and Hearst UK, it’s been a busy week.

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from ...

The BetterBriefs project has launched a best practice guide to tackle industry shortcomings, as new research finds UK marketers waste more than a quarter (26%) of their budget on poor briefs and ...

John Lewis is aiming to reinforce its “authority” in the home market by rolling out its biggest home campaign since 2021 and debuting a new bi-annual print publication. The retailer will launch ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Try telling the story of Star Wars without mentioning any of the characters. It’s possible. But would you buy tickets to a movie about a gigantic spaceship that blows up a planet and is eventually ...

It looks like we could be at the start of a new era in communication. We’ve had the print and the electronic eras, and the tectonic plates are now shifting from the digital to the generative AI (GenAI ...