HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of ...

The Trade Desk plans to acquire ad tech company Sincera, reveals Digiday. The move, which will allow The Trade Desk to ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO).

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, ...

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages ...

News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. The Japan Fair Trade Commission (JFTC) is set ...

Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their ...

Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see ...

Meta has announced it will be ending its third-party fact-checking program, instead moving to a Community Notes model. In a blog post for the company, Joel Kaplan, Chief Global Affairs Officer, writes ...

Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). This achievement ...

Top officials in the European Commission (EC) have committed to pushing forward an investigation into whether X has breached the region’s content moderation law under the Digital Services Act (DSA), ...