The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Articles written by Kanika Bedi ...

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

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Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...

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