Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution ...

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...

2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s ...

The convergence of ad tech and martech is finally starting to happen, says Heather Macaulay, president of product-led ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.