Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

By leveraging AdDaptive’s B2B targeting, Wasabi successfully targeted high-value accounts of varying company sizes and maturity.

ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. ‘How Programmatic Can Inform the Creative Process’, produced by The Drum in partnership ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

DENVER--(BUSINESS WIRE)--Veritone, Inc. (NASDAQ: VERI), a leader in building human-centered enterprise AI solutions, and Talent Tech Labs, a renowned talent technology research and advisory firm, have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI is reshaping digital advertising. In fact, 99% of marketing and business ...

Compliant, a leading provider of data integrity signals in digital media, today announced the release of its Agentic AI Suite for Media. This new standard for programmatic advertising addresses the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...