Building a strong brand is crucial for the success of any business. In the early stages of a startup, founders can start the brand-building process by protecting their intellectual property, ...

U.S. trademark rights stop at the border. If your business operates internationally or plans to expand abroad, you need to understand how to protect your trademark rights beyond the United States.

The U.S. Supreme Court’s decision in Abitron Austria GmbH v. Hetronic International Inc. will make it more difficult for U.S.-based brand owners to shut down counterfeits and trademark infringement ...

Trademark attorney Rosezena Pierce draws from her dual career background to protect entrepreneurs from costly intellectual property mistakes while advocating for community empowerment. Attorney ...

Establishing the notoriety of a trademark will offer broader protection whether or not it is registered, says Izuchukwu Chinedo of Inventa. Popular trademarks are those trademarks that are easily ...

“While a viral phrase may seem like a golden ticket to brand recognition and success, history has shown not every viral sensation will result in trademark protection.” Imagine this – you’re a content ...

Structuring successful license deals. Navigating license disputes. Winning the fight against counterfeiters. Litigating trademark actions. Understanding the ins and outs of customs, import and related ...

Canada has emerged as a popular jurisdiction for trademark designations under the Madrid Protocol, a global system facilitating streamlined protection of marks across multiple countries. According to ...

From Palette to Protection: When Does Color Function as a Trademark? While companies like UPS have successfully used color as a trademark, securing trademark protection for a color can be challenging.

A grey area between two competing concepts has been playing out in the courts the world over, explains Shaukat Ali of Dennemeyer & Associates. Trade secrets are among a company’s most valuable assets, ...