Red, fuchsia, berry, rose, nude—nowadays, there are so many different lipstick shades to choose from. While it's great to have options, there's no denying that having too many can feel overwhelming.

For the first time in 10 years, Pantone LLC is broadening its SkinTone Guide to appeal to a wider audience. Tannese Williams, product manager for fashion, home and interiors for Pantone, said, “This ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...

The blush boom of 2024 is indisputable. Over the last year, we’ve seen innovations in formulas and application methods, along with countless launches and more blush trends than one could’ve ever ...

When considering what lipstick shade works best for you, consider your skin tone (e.g., fair, medium, or deep). Knowing your skin's undertones (e.g, cold, warm, or neutral) may also help to determine ...