Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you're starting from scratch or have an established business that's struggling to ...

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. However, discounted pricing strategies can have serious legal ...