For more than 100 years, the name Nielsen has been synonymous with consumer data. Today, NielsenIQ (NIQ) is in the business of collecting and measuring all manner of information on consumers—from ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Probability-based panel: This refers to a national survey panel recruited using random sampling from a database that includes most people in the population. Today, most such panels in the United ...