One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Product-line strategy should be developed in relation to markets. This article focuses on designing product-line strategy in relation to four purchaser types: (1) traditional purchasers, (2) motivated ...

We have been getting lots of questions lately about whether PeopleSoft really intends to maintain its three separate product lines. An erroneous but widespread belief exists that application software ...

Frost & Sullivan's recent analysis of the North American overhead electrical transmission and distribution structure markets selected Valmont-Newmark as the recipient of the 2005 Award for Product ...