Adobe is developing a video model for Firefly that, alongside some hopeful third-party integrations, will allow users to extend shots and add / remove objects. Adobe is developing a video model for ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

The AI-ification of tech is continuing strong, with Adobe adding a range of AI tools to its popular video-editing platform, Premiere Pro. Adobe Premiere Pro will definitely be adding a generative AI ...

Creative software developer Adobe Inc. is rolling out three new generative artificial intelligence tools for Premiere Pro, the company’s video editing software, designed to assist video editors with ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora. Adobe will bring its Firefly ...

Adobe has previewed some of the generative AI features coming to its video editor, Adobe Premiere Pro. Premiere Pro is slated to receive AI features like generative extend, object addition and removal ...

Adobe is ushering in the next generation of AI art with an upcoming version of Premiere Pro. It’s been about two years since Midjourney ushered in AI art, consisting of art generated entirely from ...

Up close with Adobe's showcase of Premiere Pro 25.5 at IBC2025: 90+ GPU-accelerated effects, Film Impact transitions, AI-powered audio tools, and a new multi-track iPhone app with Firefly integration.