Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Search Engine Land » SEO » Choosing A PPC Campaign Management Application: SMN Webcast Thursday Chat with SearchBot Please note that your conversations will be recorded. Tomorrow, Thursday June 18 at ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

The salesforce.com and Google partnership turned out to be not a grand alliance or acquisition pitting the two companies against Microsoft, but a refinement of the AdWords campaign management software ...

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own ...

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...