You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...

Have you ever found yourself in a job interview being asked the dreaded question, "What's your biggest weakness"? Why do employers ask this? Is it to see how people react when pushed out of their ...

The latest episode of ‘The Independent Marketer’ features Prashant Jain, chief marketing officer, HP India. Jain reiterated the role of a marketer and their independence with a SWOT analysis and the ...

Question: We hope you’ll welcome a follow-up question to your last Friday’s column on SWOT (Strength-Weakness-Opportunity-Threat). We have our own corporate strategy planning team in our ad agency. In ...