For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging technology, ...

American glamour model and actress Anna Nicole Smith (1967-2007) during an in-store appearance for Guess Sportswear at the Bullock's Store in the Beverly Center in Beverly Hills, California, 20th ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Reading economic headlines has been like a roller coaster these past few months. News of a ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. Representation in media has long been a powerful tool for shaping ...

With 69% of consumers trusting recommendations from influencers and their network over direct information from a brand, it’s no wonder that influencer marketing continues to dominate as companies’ ...