If you ask me, as a lifelong perfume enthusiast, there's nothing more frustrating than dropping a generous amount of £££'s on a new fragrance, only to discover it lacks any kind of longevity on the ...

Learn the art of spritzing on your perfume and make it last through the day! We’ve all spent buying, trying and spending thousands of rupees on designer perfumes only to spray them at home, and ...

Clean-girl minimalism and quiet luxury have dominated the beauty trend cycle as of late, but this spring I've noticed more and more creators, editors, and beauty brands ditching simplicity and leaning ...

Photo Illustration by Victoria Sunday/The Daily Beast/Getty Images “What kind of perfume are you wearing?” is far from an uncommon question. However, most people aren’t today simply interested in the ...