McDonald’s announced Monday that U.S. CMO and customer experience officer Tariq Hassan is stepping down after three and a half years in the role. U.S. president Joe Erlinger said in a letter that ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...

At the same time, they don’t deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald’s as its U.S. chief marketing and customer ...

Tariq Hassan, the chief marketing and customer experience officer at McDonald’s USA, will step down from his role, according to a statement by McDonald’s USA President Joe Erlinger. Alyssa Buetikofer, ...

Tariq Hassan, chief marketing and customer experience officer for McDonald’s. Photos: Getty Images This is a story about planning, remembering, and the marketing at McDonald’s. It starts with ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan, the burger chain’s U.S. chief ...

to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years. Tesla, BMW Sue EU as Tension Mounts on Chinese EV Tariffs Tesla and Germany's BMW are suing the European ...