Tag Heuer, Formula 1

F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
TAG Heuer puts Formula 1 at the heart of its 2025 racing chronograph collections
TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March. Every watch has racing heritage,
TAG Heuer Races Ahead At LVMH Watch Week With Bold F1-Inspired Timepieces
The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.
TAG Heuer Speeds Into LVMH Watch Week With Five Formula One Watches
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TAG Heuer Presents a Sporty and Glam Lineup at LVMH Watch Week
During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.
TAG Heuer celebrates LVMH Watch Week with six new watches
TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week.
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and one Oracle Red Bull Racing special edition. Prices will start at CHF 4,600,
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Tag Heuer has returned as official timekeeper for Formula 1
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...
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TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...
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Vintage Heuer: The Most Predictably Volatile Market Around?
We discuss the rhythmic rise and fall of the Vintage Heuer market ✓ Poised for a comeback, we look at key references ✓ Read ...