With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

For today, I report on a new sustainability pledge from Coca-Cola following activist investor pressure. It might not seem ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

PepsiCo (NASDAQ: PEP) has been one of those relative winners so far in 2025, with shares up slightly even as the S&P 500 ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...