Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.

French fashion house Louis Vuitton has announced its first foray into make-up in the form of La Beauté, a luxury cosmetics line set to launch later this year. The news comes alongside the exciting revelation that renowned make-up artist, Dame Pat McGrath, will be heading up the launch, working with the brand as its cosmetics creative director.

McGrath, the undisputed queen of backstage beauty, has spent decades crafting trend-setting looks for Louis Vuitton’s runway. Now, she’s taking her artistry beyond the catwalk and into the brand’s first-ever beauty line, ensuring the same level of craftsmanship, innovation, and boundary-pushing creativity we’ve come to expect from her.