Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.

McGrath, the undisputed queen of backstage beauty, has spent decades crafting trend-setting looks for Louis Vuitton’s runway. Now, she’s taking her artistry beyond the catwalk and into the brand’s first-ever beauty line, ensuring the same level of craftsmanship, innovation, and boundary-pushing creativity we’ve come to expect from her.

All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.