Analysts were bullish on Netflix stock ahead of its earnings beat, but what is Wall Street saying now? We take a closer look.

How long can Netflix’s stock stay hot? With sports and advertising both cooking, one formerly neutral analyst now sees recent business momentum continuing for years.

Netflix is entering 2025 “firing on all cylinders” after adding 19 million subscribers in the fourth quarter and raising its subscription prices, JPMorgan analysts said.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Advertising revenue doubled this past year, Co-CEO Gregory Peters said, and the company expects the same to be true in 2025.

The standard monthly subscription without advertisements will climb from $15.49 to $17.99, and a standard monthly subscription with ads will increase one dollar to $7.99, Netflix said. The price hikes arrived alongside a stellar earnings report that showed the largest subscriber gains over a three-month period since the company’s founding more than a quarter-century ago.

Netflix shares listed in Frankfurt rose 14.3% in early trading on Wednesday after the streaming service said on Tuesday it attracted a record number of subscribers over the holiday quarter. The company said it plans to hike prices in the U.

As for a bit of Netflix price history, a Netflix subscription in 2011 was a mere $8 per month, a drastic drop from current prices, per Forbes. 2023 marked the streamer’s last price jump, as many current subscribers likely recall.