After a hectic, back-and-forth week, the Jacksonville Jaguars officially announced Liam Coen as their next head coach at a press conference on Monday. Things quickly got weird. Prior to taking questions from local reporters,

Jacksonville Jaguars coach Liam Coen wasn’t afraid to break out the cringe during his Monday introductory press conference. Trying to curry favor with Jaguars fans, Coen tried to do the famous “Duval!” chant for all in attendance at his presser. Sadly, it did not go well.

New Jacksonville Jaguars coach Liam Coen wants players who play “through the echo of the whistle” and “on the edge.”