Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the ...

Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

According to new data shared by Circana, live service games are taking up more and more player time, changing the way the ...

A new report has shed light on the games industry's increasingly dire situation, as decades old live service games continue ...

Target's deal with Champion comes as the Minneapolis-based retailer tries to rev up its stock performance and its sales, ...

Players are still very much focused on a handful of live-service games, as over 70 percent of PS5 and Xbox Series X/S players ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

According to a recent report, more than 70% of active PS5 or Xbox Series X users played at least one of the top 10 ...

Game On” is The Fly’s weekly recap of the stories powering up or beating down video game stocks. Discover the Best Stocks and Maximize Your ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG ...

Over 70% of US active PS5/XBS players played at least 1 of the top 10 live service games of the month during January. More ...

Overall bakery sales for the 52 weeks through January were flat, up 0.3% in dollars to $48.5 billion on a 0.1% dip in unit ...