Much has been made already of the flare-up in the Cheez-It Bowl between South Carolina coach Shane Beamer and Illinois coach ...

Not only were there multiple dedicated Cheez-It Bowls — one of which actually went on to become the Pop-Tarts Bowl — but the baked snack is also sponsor of the Citrus Bowl. So, naturally ...

the groom tells PEOPLE Cheez-It A Cheez-It superfan couple got married during the Cheez-It Citrus Bowl. "Football Fantaseez" winners Erin Doolin, 26, and Erik Yakes, 29, tied the knot during a ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

Bowl season’s chaotic streak kept going on Tuesday at the Cheez-It Citrus Bowl, where one happy couple decided to tie the knot in front of family, friends, loved ones, and the Cheez-It mascot ...

CAMPING WORLD IS ROCKING RIGHT NOW AS ORLANDO’S FINAL BOWL GAME OF THE SEASON KICKED OFF ABOUT AN HOUR AGO, SOUTH CAROLINA IS TAKING ON ILLINOIS IN THE CHEEZ-IT CITRUS BOWL. IT’S NOT JUST A ...

Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl, leading the nation with four fourth-quarter comebacks. Once again, things would come down to the final ...

They’ll face each other for the first time during Tuesday’s Cheez-It Citrus Bowl (3 p.m., ABC). “To me, it’s more about finishing this season the right way and having a chance to win 10 ...

CHAMPAIGN, Ill. (WAND) — The Fighting Illini finished strong at number 16 in the Final AP Top 25 released Tuesday. The win ...

The bowl tie-ins are becoming elaborate, with everything from mayo baths to edible Pop-Tart mascots making the silliness more and more commonplace. After Illinois won the Cheez-It Citrus Bowl?

Bowl games, for the most part, are inherently silly. Outside of the College Football Playoff, they feature two teams with little in terms of established history or geographical interest playing in a ...

"I don’t think anyone else will ever be able to say they got to marry the love of their life by a big Cheez-It in front of 50 ...