Zumba employees like to tell the story of Tanya Beardsley. Today she’s a brand celebrity who appears in Zumba DVDs and videogames. But this was years ago, back when the Latin exercise-dance program ...

You’ll sweat, you’ll laugh, you’ll feel like you’re at a party or a Latin nightclub. But when you’re done, you’ll know you’ve worked out. That’s the concept behind Zumba fitness, a program designed to ...