Consider Zappos, the online shoe and clothing retailer ... Building a thriving corporate culture is an ongoing process, not a one-time event. Continuously monitor and adjust your cultural ...

As the authors of "Rocket" write, "what the company is really looking for is employees who will become passionate cheerleaders for the Zappos brand." Read next ...

Zappos CEO Tony Hsieh tells WSJ's Dennis Berman at the WSJDLive 2015 conference in Laguna Beach, Calif. that Amazon needs to align its workforce around core values.

But in this case with Zappos, the Face Game is quick, easy, and aligned with the culture. "That's an example of a lightweight game where if you buy into it, it helps build a nice company culture ...

The buzz around Zappos' quirky employee-centric culture reached a new high in 2009, a crucial year for the company. Zappos not only brought in $1 billion in revenue but was also acquired by Amazon ...

Christa Foley is a culture champion and adviser at Zappos. During her 12-year tenure, Foley helped create the Zappos Core Values Interview Assessment, which is now utilized company-wide.