Consider Zappos, the online shoe and clothing retailer ... Building a thriving corporate culture is an ongoing process, not a one-time event. Continuously monitor and adjust your cultural ...

As the authors of "Rocket" write, "what the company is really looking for is employees who will become passionate cheerleaders for the Zappos brand." Read next ...

The buzz around Zappos' quirky employee-centric culture reached a new high in 2009, a crucial year for the company. Zappos not only brought in $1 billion in revenue but was also acquired by Amazon ...