Retired semi-pro football player LaVar Ball’s Big Baller Brand introduced his son Lonzo Ball’s signature ZO2 shoe line on Thursday — it didn’t go too well. Social media began to pick apart the shoe as ...

Lonzo Ball is officially a Los Angeles Laker and Big Baller Brands wasted no time in releasing a special Lakers colorway for Ball’s ZO2 shoes. Seconds after Ball was officially a Laker, Big Baller ...

When you're a Big Baller, you spurn all the major shoe companies to release your own custom made shoes. And when you don't like the design a few months later, you scrap it and start all over. That's ...

Shaq shared his thoughts on the release of Lonzo Ball’s ZO2 sneaker and its retail price. Both LaVar and Lonzo Ball have no problem captivating their audience. Absurd comments and a fashion brand that ...

Lonzo Ball has a new signature ZO2.19 shoe from his father's Big Baller Brand. The shoe is also priced at $200 -- a huge drop from the original $495 price for the first ZO2 shoes. But before anyone ...