During the 2025 Super Bowl, he launched two new footwear models under his Yeezy brand: the SL-02 sneaker and the SL-03 boot. However, the announcement did not come through a high-budget commercial.

In addition to ridding itself of that inventory, CEO Bjørn Gulden also confirmed 500 jobs at its headquarters have become ...

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...

And it plans to do that without any additional Yeezy sales. According to CFO Harm ... Still, the activewear giant expects high-single-digit revenue growth in 2025, and sees opportunities to ...