Marvel boss Kevin Feige has run a pretty tight ship over the years, giving us a great first few phases of films, and the last few have had some hits and some misses. But as they’ve acknowledged the slump,

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

The X-Men are on the way