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Extra gum had become one of the biggest brands in the category by dominating store checkout lanes with a myriad of flavors. But while it was big, it had no meaning. And with no meaning, it was ...

However, that's not the only focus area of the company for the Indian market. In an exclusive interview, Nikhil Rao, chief marketing officer of Mars Wrigley, unravelled the company's R&D prowess ...

Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Once the planned worldwide integration of the Mars Chocolate and Wrigley ...

Mars Wrigley is spending millions of dollars in ... gum portfolio as sales naturally pick back up after the pandemic. The company also wants to get more people to buy gum online, so it is working ...

Mars Wrigley has embraced the fast-paced world of e-commerce, turning TikTok Shop into a key driver of consumer engagement and digital sales.

MWITR is exhibiting at the Otis McAllister booth, reinforcing its long-standing partnership with the travel retail distributor.