Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

Osmo has made its name creating augmented reality iPad games for children, and today the Silicon Valley company is launching the result of its collaboration with Mattel: the Hot Wheels MindRacers AR ...

Although I tend to roll my eyes at toys that offer enhanced play through an app that adds virtual effects on a mobile device’s screen, I think that Velan Studios has come up with a convincing use case ...

Are you ready to feel old? Those diecast cars you’ve got kicking around in desk drawers, displayed in a place of honor in your garage, or that you step on after your kids left them out on the carpet ...