The latest addition enables brands to add a URL with a variable call-to-action button. Only 34 domains are included as click-through options, including YouTube, Ticketmaster and podcasting ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

This can be done by using visual cues like size, color, contrast and placement to guide the user’s eye directly to your call-to-action button. You’ll want to make the CTA stand out prominently ...

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border. YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads ...