Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone talking about it?

Franck Vidal, director, Southeast Asia sales & partnerships of ATS Singapore 2025 event sponsor Vistar Media, looks at why programmatic is a constant in a constantly moving marketplace… Uncertainty is ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Advertisers have more control and choice over their campaigns than ever before, and now programmatic has brought the ease of ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

A number of leading platforms have already signed on including Broadsign, Perion, Place Exchange, VIOOH and Vistar Media.

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

The announcement comes amid rapid growth in programmatic and digital out of home. In Q2 2025, Digital OOH accounted for 36% of total OOH revenue, increasing 9.2% year-over-year, while programmatic ...